Thursday's sale of Modernist Posters features several examples of modernist typography from major innovators of the form, including Max Bill, Walter Dexel and Jan Tschichold, all associates of the Bauhaus.
Walter Dexel eschewed pictorial imagery for "the use of ornament based entirely on precise geometric forms." In this vein, Verwende Stets Nur Gas, 1924, features nothing more than type stating the benefits of gas framed in a large yellow rectangle, and grabs attention with a big red exclamation point. Using very simple elements, the poster elevates the otherwise mundane instruction to "Always use gas for cooking, baking, heating, lighting..."
|Max Bill, Tanzstudio Wulff Basel, 1931.|
|Ib Andersen, Bygge Og Bolig, 1929.|
|A group of five albums of Art Deco Calligraphy sold April 12, 2012 for $12,000. |
Labels: A.M. Cassandre, Art Deco, Ib Andersen, Jan Tschichold, Max Bill, modernist posters, Nicholas Lowry, Typography, Walter Dexel