Aspen, Colorado is a popular destination for skiing in the U.S. Yet, surprisingly, there are few ski posters promoting its snowy slopes. The Aspen Daily News makes note of the Herbert Bayer poster, Ski in Aspen Colorado, 1942, in Swann's February 8th Vintage Posters auction. Columnist Lynn Burton writes that the poster is "one of the first, if not the first, ski posters for Aspen." According to Swann president and director of the Vintage Posters department, Nicholas Lowry, "it was the confluence of the artist and resort" that make this particular poster so eye-grabbing.
Additionally, the January 2011 issue of Skiing Heritage includes an article titled Dynamic Design, which details the annual design competition for Dartmouth Winter Carnival posters. Included are mentions of several of the posters included in Swann's upcoming sale.
Herbert Bayer, Ski in Aspen Colorado, 1942. Estimate: $7,000 to $10,000.
Labels: Aspen, Dartmouth Winter Carnival, Nicholas Lowry, Skiing, Vintage Posters