Auctions Hit the Commercial Mainstream

Tell someone you work at an auction house, and people inevitably think of livestock auctions, with the auctioneer muttering numbers faster than most people can speak. While our auctions go by quickly—we average 100 lots per hour—there is still a natural ebb and flow to the speed of the event. Yet auctions seem to provide a constant source of entertainment, as evidenced by a new crop of commercials that take the auction to the mainstream. 

Here, a savvy elementary school student ups the ante of the age-old art of lunch trading by turning the event into an auction. Additionally, a new Miller Lite commercial replicates the Antiques Roadshow set. 

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